4 ways to stand out in facebook groups
Ahhh, Facebook Groups. We love ‘em. We hate ‘em. But one thing’s for sure. We definitely need them to be part of our marketing strategy.
And if you are trying to grow your audience, or your audience isn’t super ‘warm’ in terms of engagement? Then this is ESPECIALLY true for you.
Think about it. Why would you spend time marketing to a small audience or spend money on Facebook ads if you don’t have to?
I know, I know. I hear a LOT of people complaining about how hard it is to get noticed in Facebook Groups and how annoying it feels to post in them every day and not get results.
Hey, I get it, and I’ve been there. I was all, “UGH. I HATE Facebook Groups. I’m getting nowhere. No one is seeing my stuff. ITS. NOT. WORKING,” too.
But y’all. WE KNOW IT WORKS. There is evidence EVERYWHERE that coaches and service providers are getting incredible results from marketing in Facebook Groups. We just don’t want to believe it when it’s not working for us, right?
So what gives?
Well, I ran a little experiment.
I joined two new groups as a brand-spankin’-new member. One was medium-sized (7k members) and one was big, (20k+ members), and in less than two weeks, I went from a new member to a conversation starter in both groups and booked out 8 discovery calls. SOLELY from these two groups.
Y’all. This was NOT. HARD. You CAN make Facebook Groups work for you, get great results, and not spend a ton of time on it– promise.
Here is exactly what you need to do:
Step 1: Start small, then build.
Alright Superwoman, we both know you can #doitall, but when it comes to going all-in on a strategy like this, I’d rather see you start small and pick two or three groups you can really commit to showing up in consistently and building up from there. And in all honesty? If you implement this strategy effectively, you really never need to be posting in more than five groups, at the absolute max. Personally, three is my sweet spot to get great results without having to spend a ton of time doing it.
Your niche will be a big factor in determining which Groups make the most sense for you, but generally speaking, there are a few things to look for when it comes to picking which Groups to target:
– READ THE RULES. This may seem like a no-brainer, but you want to make sure you’re targeting groups that allow promotion. Some only allow promotions in certain threads, and some only allow it on certain days, so make sure you take the rules into consideration for your overall strategy. For example, if the group doesn’t allow a ton of promotion, then you’ll definitely want to focus a lot on Steps 3 and 4 where you can cultivate relationships outside of the group and turn them into warm leads.
– Look at engagement. Again, this may seem like a no-brainer, but if the group has low engagement or the only person posting in it is the group owner, then it’s going to look pretty awkward to have you posting in there all the time. Pick groups that have a high level of engagement, and a lot of different people posting.
– Pick different sizes. If you decide to pick three groups, for example, I recommend picking at least one small (1-5k members), one medium (5k-10k members) and one large (20k+) because that gives you the highest probability of engagement.
Step 2– Ask questions that people WANT to answer.
A lot of times I see people asking questions in groups for market research, and saying things like, “What’s the biggest thing you’re struggling with around X?” or “What do you need the most help with around Y?” Now, I’m ALL about market research, but typically those types of posts aren’t the best when it comes to engagement. Most of the time, the people posting in Facebook Groups are people who are also promoting their services, so they aren’t going to want to shout their struggles and pain points from the rooftops for all of those potential clients to see.
So, that being said, you want to post questions that people WANT to answer. This BLOWS UP your engagement and is one of the best ways to get you to ‘Conversation Starter’ status quickly. These questions come in two categories:
1. Questions that are neutral, and EASY to answer: They don’t make them look good or bad, and it’s something they can engage with quickly. Think, “What’s your favorite mindset book/podcast/etc.?” or “What’s your favorite quote about business?” or “What’s one software/platform you are LOVING right now for X (organization, content, etc.)”
2. Questions that make them LOOK GOOD: If the people who are engaging the most are people who are also promoting themselves in the group, then they are going to LOVE answering questions that make them look good to potential clients. Think, “What’s your favorite client win?” or “What are you an expert at?” or “What’s you best piece of advice for new entrepreneurs?”
PSA: Before you hit me with the whole ‘Well if everyone posting in these groups is also promoting themselves, then they’re probably not going to buy from me” excuse, let me remind you about THE LURKERS. The lurkers are people who are scrolling through these groups looking for mentors, advice, things that will help them, but not necessarily posting or engaging a ton. This is a whole post in and of itself, but suffice it to say, this is not a valid excuse and potential clients ARE seeing your stuff even if they aren’t actively posting/engaging.
Step 3 – BE SOCIAL.
People are spending SO MUCH energy trying to ‘hack’ the algorithm and figure out short cuts on social media, but you guys, it’s actually really, really easy to hack.
Just use it how it’s meant to be used: BE SOCIAL.
If you spent half the time you spend trying to hack the algorithm engaging with people’s posts, you’d have a winning strategy in no time.
Set a timer, and spend five minutes per group going through and providing thoughtful feedback to people’s posts.
Pick posts where you can demonstrate your value and show off your mad skillz, or if they’re asking a specific question in their post, ANSWER IT! Easy peasy lemon squeezey.
It’s not hard, and it definitely doesn’t take as much time as you think it does. We’ve just built it up in our head that everything has to be hacked and funneled and automated, when in reality, the MOST. EFFECTIVE. STRATEGY. is and always will be authentic engagement and relationship building. Especially if you’re a service provider. And ESPECIALLY if you’re selling high-ticket programs. #endrant.
If you comment on that person’s post, then it positions you favorably with them in the algorithm, so then when you post something, that person will be more likely to see it in the group because Facebook thinks you guys are #besties. SO, the more people you engage with, the more people will start seeing your posts and engaging with you.
Step 4 – Cultivate the relationship out of the group.
Now we talkin’ about what gets RESULTS, girlfriend.
You’re gonna sliiiiiiide on into their DM’s and send ‘em a friend request. Don’t get all weird on me about this, because there’s a way to do it that’s not spammy.
For example, let’s say you and Susan have been posting in the same group and engaging with each other’s posts for a few days. So you go and do a little Susan stalking and it looks like she’s someone that falls in one of these two categories:
1. She could be a potential client for you, in which case, your approach should be something along the lines of, “Hey, I saw your post about X, and I actually went through that exact same thing so I created this freebie/am running a challenge/etc. that I think would be super helpful for you.” LEAD WITH VALUE. Goal: Book discovery call.
2. She could be someone to collaborate with or provide a referral in the future, in which case, your approach should be something along the lines of, “Hey, I really resonated with your post about X, and I thought it might be cool to collaborate on a training/livestream/ebook/etc. about it. Would you be interested in that?” LEAD WITH SOMETHING THAT RESONATED WITH YOU ABOUT THEM. Goal: Do a collaboration that will give you exposure to their audience AND/OR create a relationship that may eventually lead to a referral. This works especially well if it’s someone in a niche that’s different, but complimentary to yours such as a business + life coach collab, or mindset + wellness collab.
Now, you’ll definitely want to personalize your approach and articulate it better than I did above, but this at least outlines a general way to go about it and what the ultimate goal is for the relationship. It also goes without saying that the more people you do this with, the more people Facebook thinks your #besties with, so that’s a great way to keep the engagement high and get more potential clients, collabs and referrals in your circle.
At the end of the day, the results you get directly correlate to the relationships you’ve built, and Facebook Groups are an incredibly efficient way of building that network and growing your impact and influence quickly.
So there’s really no need to spend any more time trying to ‘hack’ the system or blowing your dolla bills on Facebook ads.
If you follow these simple steps, you’ll be able to stand out and GET RESULTS organically with Facebook Groups in no time! Good ol’ organic marketing always wins.
Questions? Comments? Drop me an email and I’d love to hear how it’s going for you!