• Sarah Baker

How to Master Your Mindset & Create a daily practice for success

Choosing to start my coaching business is without a doubt one of the best decisions I’ve ever made.

It’s allowed me to have the time and financial freedom I always wanted, but never thought would be possible until retirement.

I get to work with clients who I can’t WAIT to talk to on our weekly calls, and there are plenty of pinch me moments sprinkled throughout a given day.

But was it always this way? Absolutely not.

When I was in the beginning stages of this business, I had to confront some serious anxiety, limiting beliefs, doubts, and fears that came along with taking the leap of faith and transitioning from a world of structure and paychecks to a world full of unknowns.

Sleeping through the night? No way. My mind was constantly racing about where my next client would come from, and whether or not I’d ever get to the point where I could financially count on this business like I could a paycheck from the safe, secure job I left.

I remember being absolutely terrified to sell, and secretly hoping my sales calls would cancel.

I remember not creating content for MONTHS because I had such bad imposter syndrome, and was always afraid I’d say the wrong thing, or so-and-so from high school would see it and think I was in some weird pyramid scheme.

I remember being totally overwhelmed by everything I was trying to accomplish on a daily basis...and the reliable feeling of defeat coming over me as I wrote down task after task...knowing I’d never actually get around to crossing it off by the deadline.

Those were my growing pains.

But if building a business was a cake walk? Everyone would be doing it.

A lot of people may say they want growth, change, a new business, a different body, a better relationship…

But a tiny percentage of those people are actually willing to deal with the growing pains that go along with achieving those things.

Confronting those innermost fears and doubts, and choosing to hold true to your vision for change and chase your goals anyway? That’s the hard stuff. But it’s also the stuff of greatness.

So here’s the good news: This isn’t about wearing struggle as a badge of honor. In fact, it’s quite the opposite.

It’s about how to make the growing pains a heck of a lot less painful by using the most powerful tool you have: your mind.

There are probably a lot of things that feel out of your control right now, but the thing you have total control over is your mind and how you choose to think about and respond to those things.

And once you start learning how to focus on what you want to play out in your reality versus being a passive observer of what ‘happens to you’, EVERYTHING will start changing for the better.

You’ll replace your doubt with belief. Things that once overwhelmed you will feel easy and fun. You’ll start creating so much momentum in the right direction that you’ll have a hard time remembering what the hell you were so worried about in the first place, and why it took you so long to get started.

Sound too good to be true? I know. I thought so too.

But I’m telling you– If mindset work can take me from the girl who vehemently believed she would never ‘good enough’ to even get on a sales call, to being the owner of a 6-figure coaching business, then anything is possible.

And I’m going to break down my EXACT mindset practice and the things I did (and still do) every single day to prime my mind and set myself up for success riiiiiiiiight now. You ready?


STEP 1: Learn how to quiet your mind.

I started practicing Transcendental Meditation in 2015 as a desperate attempt to get some control over my perpetual overthinking, worrying, and general anxiety about...everything.

I’m pretty sure I was born a nervous creature who needed to control everything in order to feel safe. If mom was away? I was worried. A new babysitter? Worried. A rain storm coming? Worried.

Throughout adolescence and adulthood, that constant need to control and worrying about everything turned into a label that the ‘grown ups’ around me would praise me for…


But what it actually did was paralyze me from coming anywhere CLOSE to my full potential. Sure, I did a good job. I was obsessively detail oriented, which made me an incredibly reliable employee. But I was also so wrapped up in THINKING that I was too scared to ever actually DO anything out of the norm, that would really set my soul on fire.

(You can read more about perfectionism and how to overcome it as an entrepreneur here)

So I discovered meditation, and I learned how to SLOW my thoughts down and open myself up to inner guidance. I finally quieted the noise of my ego and fear and allowed the inspiration to come through. And when you let the inspiration and impulses from your TRUE potential lead the way, things shift in huge ways.

Case in point: A year after I started meditating, I quit my job, bought a one-way ticket to Europe, traveled for the following year, had my dream destination wedding and started a new business the year after that, then tripled my income the year after that, and here we are in a reality that would be utterly unbelievable to the me who nervously sat in that first meditation class 5 years ago.

I meditate for 20 minutes every single morning, and TRY to include another 10-15 minute session in the afternoon.

And if the words “I’m too busy to meditate” are crossing your mind right now, YOU are exactly who I’m talking to, because you need this the most.

Here’s how to start:

  • Do it first thing when you wake up, before you do anything else and before anyone else in your house is awake.

  • Go somewhere you won’t be disturbed by anyone. Including your pets.

  • Start with 5 minutes, then build up in 5 minute increments over time. Set the stopwatch on your phone, sit comfortably with your eyes closed, and focus on your breath. When thoughts come up (which they will), just let them go and come back to your breath.

It’s going to feel hard, pointless and uncomfortable, but stick with it. Shoot for 5 minutes for a week, then 10 minutes the next week, then 15 and so on up to 20-25 minutes.


STEP 2: Get picky about what you put into your mind.

I want you to start thinking about your brain as a projector. What’s happening in your reality is a reflection of what’s going on internally. So if you want change? You have to put something different into the projector.

SO, if you are constantly doubting yourself and your abilities, then you need to STOP consuming content that makes you feel that way. Get your ass off of Instagram, stop scrolling, and stop comparing yourself to everyone around you. Instead, download an inspirational book on Audible, listen to a podcast from someone who always makes you feel good and motivated, create a ‘pump up’ playlist on Spotify that makes you feel like a badass.

Start intentionally LOOKING for the things that make you feel positive, inspired, and motivated, and flood your mind with those things before you pick up your phone, check your emails, or social media every morning.

STEP 3: MOVE YOUR BODY in a way that makes you feel powerful.

Whenever you want to create major change in your life, there are a lot of unknowns. When that major change is starting and scaling a business, there are even more things that feel out of your control. So we need to find things we can do throughout the day that we’re good at and make us feel empowered.

For me, that’s running. Running is something I can do, work on, and improve at that is 100% within my power. When I come away from a good run, I feel unstoppable. And during a time in my life where everything in my business felt hard, and I was so unsure of myself, those small moments of confidence and power were exactly what I needed to just. keep. going.

Your thing might be yoga, or crossfit, or hiking, or paddleboarding. Or you might not know what your thing is, which is great news, because now I want you to go try a whole bunch of things and find something that makes you feel GOOD and EMPOWERED.

Sometimes the best thing you can do for your mind is just getting OUT of your head. So do it to it, sister!



If you’ve ever worked with me, hung out with me, or followed along with me for ANY length of time, you probably already know about my obsession with journaling. I truly believe that journaling is the most powerful thing you can do to change your life.

If you follow nothing else in this post, pay attention to this.

When you write down (yes, with a pen and paper) the thoughts that are swirling around in your mind, you have POWER over them. If you’ve ever felt like your thoughts are controlling YOU rather than the other way around, or have ever said to yourself something along the lines of, “I don’t know why I think this way, I KNOW this is ridiculous, but I just can’t help it...”


10 times out of 10, when you take the doubts and fears that feel like SUCH a huge deal in your mind and write them down on paper, you quickly realize that they’re actually not that big of a deal. That’s because you’re able to look at the words with the LOGICAL part of your brain rather than the emotional part.

So here’s a quick practice to start feeling better ASAP through journaling:

  • Vent it out. Write down every last thing that is stressing you out or bothering you.

For each statement, I want you to ask yourself three questions:

  1. Is this thought helping me or hurting me in the long run?

  2. Is this thought based on facts/evidence, or fear/assumptions?

  3. What’s a more rational/productive thought that will help me feel better/reach my goals? Write this as an affirmative statement.

Use what you wrote for #3 above as your new ‘anchor thought’, and when you catch your mind wandering back to that old fearful/unproductive belief, immediately shift it back to the more positive anchor thought.

STEP 5: Put it all together into a daily practice

Now that you have the context on WHY these steps are so important, here’s a behind-the-scenes look at how I put all of these mindset tools together into a practice that sets me up for success EVERY. DAMN. DAY.:

Morning Routine:

– Meditate for 20 minutes right after I wake up (DO NOT LOOK AT PHONE)


  • First, I write down the goal I’m working toward first thing (science proves that writing your goals down every day increases your chances of achieving them, but I like to treat it as a daily recommitment to my goals and see if any resistance or changes arise).

  • What’s a win? Next, I write down what a ‘win’ would be for me today. So often, we are so quick to put ourselves down for not doing ‘enough,’ so by getting clear on what would be a win for me for that day, I set myself up for positive momentum and feeling good about my progress. Yes, you must pick JUST ONE.

  • Stream of consciousness: Then, I just check in with myself and write whatever is coming up. How am I feeling, what came up in meditation, is there anything I need to process through or feel better about?

  • Write it into existence: I don’t always have time for this, but I try to make a point to script out my dream reality as often as possible. Do this in the present tense (i.e., I am a NY Times Bestselling Author, I have a full coaching practice with dream clients, I always have enough time and money to do whatever I want, whenever I want, etc.) It’s fun, and just like writing your goals, writing out the details of what you want will help it manifest faster.

– Movement for 15-30 minutes. (And yes, by now I’ve looked at my phone, but just to pick out an inspirational/uplifting podcast or book I want to listen to while I workout / walk the dog. Still haven’t looked at emails, messages or social).

THEN I’m ready to dive into my day.

Evening Routine:

  • Pick a ‘stop time’ for looking at your phone/checking in on your business. For me, it’s between 8-9 p.m., and I’ll put my phone in the kitchen or somewhere out of reach where I can’t sporadically grab it and scroll through social media or check emails during commercial breaks of my favorite show.

  • Journal. Yes, again. This is just a quick one, though. I write down ONE thing I did today that I’m proud of myself for. This ends the day on a super high note.

  • Read for a few minutes. I’ll be honest, I’m much better about LISTENING to books than reading them because it always puts me to sleep, but even if it’s just 5 minutes, I make sure that the last thing I put into my mind is something productive / positive.

That’s it!

Now here’s what I DON’T want you to do– Don’t force yourself to follow the exact same routine I do. My daily practice has come from YEARS of trial and error, figuring out what feels good for ME, and what is doable with my schedule. The key is consistency, so start with small shifts and build from there. But ultimately, remember the purpose of this is to make you feel GOOD, not add another task to your plate.

Don’t forget– SO many of your limiting beliefs and fears are part of your conditioning, and have been there for decades. So don’t expect a change overnight. But if you commit to doing this work and making these small shifts every single day, there WILL eventually be a change.

Prefer to watch or listen to this content? Check out the replay of a live training I did in my free community for online entrepreneurs, That Freedom Life Society, below! (And obviously go join my community if you haven’t yet, too! 😉)

My mission is to help high-performing, driven women just like you to build and scale wildly successful online businesses that allow them to have the income, fulfillment and freedom they deserve.

If you’re a service-based entrepreneur who is ready to create MASSIVE momentum and results in your business like:

  • Signing your first high-ticket client (then implementing a system to do it over and over again)

  • Creating communities of raving fans who can’t wait to buy what you have to sell

  • Having your first $5k, $10k (and beyond) month in your business

  • Mastering your mindset to do it all with EASE and confidence

Then click here to learn more about how we can work together to do just that.

Ready to get right down to business? Click here to book a complimentary 30-minute call with me, where we’ll dive into what’s going on with your business currently, where you’re feeling stuck, and how we can get you to the results you want ASAP.


Before working with Sarah, my business felt stagnant. Four months later, I'm completely booked and making income I never thought I'd see from my own business. I'm finally living the life I've always dreamed of– working from home and traveling the world– and I wouldn't have been able to do it without Sarah's guidance and support. 

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