what no one tells you about consistency in business
𝐂𝐎𝐍𝐒𝐈𝐒𝐓𝐄𝐍𝐂𝐘 𝐈𝐒 𝐊𝐄𝐘.
We hear it 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦.
Heck, you hear it from ME all the time, right? It is the third pillar of my Clarity, Content, Consistency framework after all.
But here's what no one wants to talk about: You will never be 100% consistent 100% of the time.
And striving for that type of perfection? It's going to leave you in a frustrating loop of setting yourself up for failure, then beating yourself up for not living up to your standards.
Despite your best intentions to show up and get that content out every damn day or get all those launch emails out on time... LIFE happens.
There's holidays, and family, and travel, and distractions....
And honestly? Sometimes we just plain don't feel like working. And that is OKAY. The whole point of having an ONLINE business is so we don't want to have to physically be IN IT every day in order to maintain it anyway, right?
So what the heck are we supposed to do about this? 𝐈𝐟 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐛𝐮𝐭 𝐢𝐭'𝐬 𝐢𝐦𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐭𝐨 𝐛𝐞 𝟏𝟎𝟎% 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, 𝐭𝐡𝐞𝐧 𝐰𝐡𝐚𝐭?
1. Understand and identify your work cycles.
As human beings (especially women, sorry guys), we thrive by working in cycles. We are not programmed to be robots that show up 100% every single day, day in and day out.
Just like there are different seasons each year, you have different seasons each month and every single day. It’s not concrete. Sometimes you feel like taking the world by storm and work 12 hours straight. Sometimes you can’t be bothered to do anything other than sit on the couch and binge Netflix. Sometimes you’re sick, sometimes you’re in a bad mood for no reason, sometimes things happen you have no control over.
It’s called life, and you can’t bet on feeling motivated, energized and inspired every moment of every day. So you certainly don’t want to bet your BUSINESS and livelihood on that, right?
So first thing’s first, the more you understand and give yourself permission around this, the easier things will start to feel. If you’re beating yourself up and making yourself wrong for being sick on the day that you planned to get all of your content done, you’re going to keep yourself stuck in frustration mode and your consistency will take a backseat.
Once you’ve given yourself permission to be human (funny how so many of us need permission around that, right?), I want you to start noticing your cycles.
You can do this in your journal or your planner, but start to make a note of how you’re feeling each day. Do you feel energized? Do you feel lethargic and uninspired? Are there any patterns to it? Then plan accordingly. For example, if you’re someone who ALWAYS hits the ground running on Mondays, then that’s a day I would block out to batch your content for the week. Or if you know you feel distracted or tired on Fridays, I would reserve that as a ‘flex day’ where there are things you could work on, but I wouldn’t plan on doing something critical for that day.
2. Get crystal clear on the things that are non-negotiable in moving your business forward.
If you’re an online coach or service provider, then creating content, visibility (sharing content), and selling should be a few of the things on this list.
(For more in-depth training on foundational tasks and what you need to focus on daily to get results, grab my free checklist here).
Get clear on what those things are for your business, then list out all the tasks associated with each non-negotiable. For example, let’s say under ‘Visibility,’ your tasks include:
Posting on Facebook and Instagram daily
Doing a Facebook livestream once per week
Emailing your list twice per week
Posting a blog on your website
Then, schedule all of these things into a workflow so you know in advance exactly what non-negotiable tasks MUST get done every single day. That way, even if life happens and you don’t feel like showing up, you know the bare minimum of what needs to be done rather than spending half the day trying to figure out what you should even be working on in the first place.
3. BATCH, BATCH, BATCH!!!
We both know you can’t control your life or how you feel, but you CAN control how you plan for those things. Once you have clarity on your non-negotiables and which tasks are required to maintain momentum in your business, you can batch your work so you know, no matter what, at least the critical things are always taken care of.
What do I mean by batch work? It means focusing on one task and working ahead. So if posting a blog every week is part of your non-negotiable visibility work, you could carve out time in the beginning of the month to write four blogs. Or if you’re posting on Facebook and Instagram every day, you could take one day to plan out all the photos and captions for that week.
When you batch your work and get ahead on those items, it frees up SO much of your time and mental space.
I don’t know about you, but doing everything on the fly STRESSES. ME. OUT.
Now obviously we want to be flexible because sometimes things come up and there are proverbial fires to put out at the last minute (that’s called life and entrepreneurship), but the more you can set yourself up for success by planning ahead, the better.
Not to mention, when you’re not constantly in ‘just barely keeping up’ mode, you can start focusing on GROWTH and the more big-picture CEO tasks like hiring a team and creating new offers. And that’s how to get to that next level you’ve been staring at, wondering how the heck you’re ever going to get there!
Prefer to watch or listen to this content? Check out the replay of a live training I did in my free community for online entrepreneurs, That Freedom Life Society, below! (And obviously go join my community if you haven’t yet, too! 😉)
And if you want my support in building your business in a way that creates the income, fulfillment and freedom you desire, sign up for a clarity call with me here.